Your website is the digital face of your business. It’s your opportunity to make a great first impression on potential clients and show them what you have to offer. However, if you aren’t booking clients from your website, it’s time to take a closer look at what might be going wrong. In this post, we’ll explore some common mistakes that might be preventing clients from booking you through your website and how to fix them.

1. Lack of Trust / Security

If the website does not provide adequate security measures, such as SSL certificates or secure payment gateways, customers may feel hesitant to enter their personal and financial information. Users will often get a warning asking them if they’re sure they want to proceed to the website because it doesn’t have an SSL certificate. The warning looks like you’re going to get a virus if you proceed so it’s highly likely that you will lose potential customers.

2. Limited Reach

If your website is not optimized for SEO, you likely won’t be generating any new leads from your website. SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engine results pages (SERPs). Let’s say someone is looking for a health coach in St. Pete Beach. They’ll likely go to Google and type “St. Pete Beach Health Coach” or something along those lines. By optimizing your site for SEO, you have a better chance of showing up higher in the search results. If your website doesn’t show up on the first page of Google or other search engines, it’s unlikely that potential clients will find you.

To avoid this, make sure your website is optimized for SEO. This includes using relevant keywords in your website copy, including meta descriptions and alt tags, and making sure your website is mobile-friendly. If you provide local services, make sure to include your location throughout your website. Having a Google Business Profile is a MUST for local businesses so make sure you optimize your GBP (formerly known as Google My Business). Site speed also helps with SEO so be sure to run your images through an image compressor. Large files will slow down your site and hurt your Google rankings.

3. Poor User Experience

Potential clients are likely to x out of your website if it’s slow to load, isn’t mobile-friendly, and is difficult or confusing to navigate. When visitors arrive on your website, they want to find the information they need quickly and easily. If your website isn’t user-friendly, it can frustrate visitors and cause them to leave without taking any action.

To avoid this, focus on improving your website’s user experience. Make sure your website loads quickly, is mobile-friendly, and is easy to navigate. Use clear, concise language, and make sure your website copy is easy to read. You can also include helpful resources, such as FAQs or a blog, to provide additional value to potential clients. Consider using white space, bullet points, and headings to break up your content and make it easier to scan.

4. No Clear CTA

Having a clear call to action (CTA) on your website is super important for booking more clients through your website! Think of it like a signpost that helps guide your potential clients towards booking with you. You never want someone to land on your website and wonder how to initiate working with you. That’s where a clear CTA comes in! Whether you want someone to book a call with you, fill out a form, or take any other action, you need to make it abundantly clear and add CTA’s throughout your website.

A well-designed and well-placed CTA can increase bookings, which ultimately means more revenue for you. It’s important to make sure that your CTA stands out and is specific, so that visitors know exactly what they’re supposed to do.

Not only does a clear CTA help with conversions, it also helps build trust with potential clients. By making it clear what you want visitors to do next, you are showing them that you have a clear process for working with clients and that you’re committed to helping them achieve their goals.

In summary, having a clear call to action can help increase engagement, conversions, and overall user experience on your website. By making it easy for visitors to take action, you can increase your chances of converting them into paying clients or customers. So, make sure to add clear and prominent CTAs throughout your website, and watch your bookings soar!

5. Bad Design

If your website looks DIY’d, unprofessional, or outdated, it can cause potential customers to question your business’s credibility. When visitors arrive on your website, they’re looking for reassurance that you’re a legitimate business that they can trust to deliver the services or products they need. If your website design is poorly done, it may imply that you don’t take your business seriously, and visitors may wonder whether you’re capable of providing the services or products you claim to offer. They may also question whether you’re a legitimate business or a scam. (eek!)

To avoid this, invest in professional website design (whether it’s with us or someone else!). Your website should look and feel trustworthy, and should clearly communicate your services. Use high-quality images, write professional copy, and include social proof, such as testimonials or case studies, to help build trust with potential clients. Connect your social media accounts to show the real human behind your business. This is a great way to build trust with your audience.

Takeaways: There are several reasons why clients may not be booking you through your website, including a lack of trust, limited reach, poor user experience, bad design, and no clear call to action. However, with a custom web design, you can address all of these issues and create a website that not only looks professional and credible, but is also optimized for SEO, provides a seamless user experience, and clearly communicates your call to action. Your website should be creative, unique, and packed with personality. It is your business card, your storefront, and your salesperson all wrapped up in one!

Here are a few of the latest websites we’ve built:

At Daydream Sites, we build our websites on a platform called Showit. I’ve designed on WordPress, Squarespace, Wix, and Shopify- NOTHING compares to Showit. You can truly build a website that is unlike anyone else’s. By creating a unique and professional design, you are able to stand out in your industry, therefore booking more clients. Showit’s SEO features and integrations make it easy to optimize your website for search engines and attract more organic traffic to your site. So if you’re struggling to attract clients through your website, investing in a custom website will make all the difference, and you will reap the benefits for years to come.