This is quickly becoming the year of the social media business. Many companies are operating out of these platforms alone, and not bothering creating a custom website. While it is important to have a strong presence on social media nowadays, having a website is still integral to having a successful business in today’s world.
If you’ve been doing most of your business through social media or are debating starting your own business, consider the following reasons to create a powerful custom website for your company.
One of the biggest reasons to have a custom website is to establish credibility for your brand. Odds are many businesses are selling similar products or services to yours, so standing out from the crowd is a must. With a professional, well-thought-out custom website, you easily establish credibility and gain trust from your consumers. Developing a powerful and functional website takes time, money, and skill. So, businesses with great custom websites are showing their customers that they are willing to put in the work and most likely put the same amount of exceptional effort into their goods and services.
Showcase your Brand
A custom website is a wonderful way to showcase your brand to possible customers. You have complete control over what goes on your website and how it’s formatted, so it is the most authentic way to convey your brand values, purpose, and goals. Although social media can help spread brand awareness, there is still a level of control that these platforms have over your posting.
By clearly demonstrating who you are, what you do, and how you’re different from other businesses in your industry, you’re gaining client interest, trust, and (eventually) loyalty.
Search Engine Optimization
How many times have you been looking for something general like a restaurant or makeup product and searched in on google? Google and other search engines are typically consumers’ first line of inquiry nowadays.
Having a custom website allows you to implement search engine optimization. So, when consumers search for products or services within your industry, your website will pop up in the results. This increases organic traffic to your website, thus increasing sales.
Reach a Wider Audience
Even in today’s world, there are consumers who don’t have social media or aren’t proficient in it. A lot of older generations don’t use these common social platforms like Instagram and Facebook. By only being present on these social media platforms you are preventing possible consumers from ever discovering your business.
Customer Service Made Easy
Creating a website makes customer service efforts more efficient. Many people call or email businesses to ask general operational questions such as working hours, locations, prices, etc. By clearly displaying this information on your website you’re eliminating unnecessary calls and reducing employee time spent on customer service.
In Case of Emergency
Lastly, it’s nice to have a website in case of an emergency. Although social media is becoming more reliable, there are so many instances of accounts being hacked, suspended, or deleted. If your whole business is operating out of that platform alone, you’ll have to completely rebuild your following from scratch. A website allows you to still successfully operate your business, regardless of social media emergencies.
Ready for your own custom website?
Reach out to me at firstname.lastname@example.org or send me a DM on Instagram @daydreamsites and let’s build the website of your dreams. I create unique websites, infused with your brand’s personality. No more boring, static websites that look like everyone else’s.
Check out my portfolio: www.daydreamsites.com/portfolio