Custom Website for Balloon Artist, Subtle Flex Designs: Bold, Fun, Colorful
Just launched! A Stunning New Website for Balloon Business, Subtle Flex Designs
We built this custom Showit website for balloon artist, Rikkole, with Subtle Flex Designs. She builds STUNNING custom balloon installations and party rentals like glitter walls, flower walls and arches, etc. Rikkole wanted a website that was luxury, yet playful and bold, yet classic, with lots of purple and green- from lavender to an almost fluorescent lime green. Colors to avoid? Pink! (challenge accepted)
If you’re a balloon artist, event planner, or party rental business owner, you know how important it is to be able to display your work online and have a website that makes you look professional and stands out from your competitors. Since Rikkole opted for our SEO package, we also optimized her website to rank higher on Google so she can easily book more clients. I’m here to show you how a well-designed, SEO optimized website can transform your business—just like it did for Rikkole with her balloon and party rental business, Subtle Flex Designs, in Lynden, WA.
At Daydream Sites, we specialize in crafting bright, colorful, websites that are packed with your brand’s personality. All of our websites are built on the Showit platform (if you’re not familiar, it’s similar to Squarespace or Wix…but way better, in my opinion). We recently launched Rikkole’s brand-new website, and it’s everything a balloon artist could dream of—bold, colorful, fun, all while remaining professional. Let’s break down this balloon artist website for Subtle Flex Design and I’ll show you how I can do the same for your business!
A Bold, Colorful, and Fun Website That Reflects Your Brand
When Rikkole approached me, she was just starting her balloon installation and party rental business in Lynden, WA. She wanted a website that stood out as much as her incredible balloon installations, garlands, and shimmer walls.
Here’s how we brought her vision to life:
- Color Palette Magic: Bright neon green paired with dark and light purple created a striking, memorable look that aligned with her brand.
- Scrolling Text and Animations: Fun details like scrolling text and spinning flower animations add so much personality and movement, making it easily stand out from static websites
- Professional Photography: Rikkole invested in a branding photoshoot, and WOW—it made a huge difference! Her photos showcase her personality and work, making her website visually stunning and incredibly professional. (Pro tip: If you’re launching a website, I highly recommend doing this.)
Your website is the first impression potential clients have of your business. Your website tells potential customers if you are legit or not. You will never regret investing in a professionally designed website for your business. It’s your money maker. Your client booker. Your brochure of all the incredible work you do. And relying on social media for clients is exhausting, can I get an amen?
Are these branding photos absolutely STUNNING!? I can’t get over them! I can’t recommend doing a brand photoshoot enough for your website!
How a Website Can Help Your Balloon Business Grow
Your balloons already bring joy to people’s lives, but a website can take your business to new heights. Here’s how:
1. Stand Out from the Competition
The balloon business is booming, but that also means competition is fierce. A custom website built on the Showit platform helps you stand out by showcasing your talent and brand’s personality in the most creative way possible. Most website builders have restraints and limits to where you can put text and images- with Showit, ANYTHING is possible. Whatever you imagine, you can create. That’s what allows us to built the most creatively stunning website for you!
For example, we highlighted Rikkole’s specialties:
- Balloon installations
- Balloon towers
- Balloon garlands
- Shimmer walls
- Party rentals
- Flower arches
- Flower walls
By showcasing her services with strategic design, photos, and local SEO, her website instantly communicates her expertise in the balloon/ event world to potential clients.
2. Look Legit and Build Trust
Let’s be real: If a potential client can’t find you online—or worse, if your website looks outdated—they may hesitate to book with you. A polished website tells your clients you’re serious about your business and then can trust you with their event or party. Think about it- would you want to spend hundreds or even thousands on a company you found online with a website that looks like they’re just starting? You likely want someone that looks legit and knows what they’re doing.
With Rikkole’s new website, we:
- Linked to her HoneyBook account for easy online bookings.
- Added testimonials branding photos, and photos of her balloon installations
- Displayed all of her services- decided not to display pricing
- Connected to her social media accounts
- Added a small contact form for quick questions and linked to her professional inquiry form on Honeybook
We also did a full branding suite that included fonts, color palette, main logo, alt logo, submark, AND brand pattern!
Something unique to Rikkole was her love for paddling- she has a canoe club named after her! (complete badass pictured below). So I designed the “f” to look like her canoe, without making it too obvious. Very subtle, if you will (lol). I included a hand drawn balloon in her alternate logo (love logos with balloons it in!) and of course included lots of purple and green.
We did a beautiful script font and found the perfect font that blended luxury with classic. Below is her brand board which includes everything in her branding suite along with mockups of how your brand/logo will look in real life! 😍
3. Boost Your Visibility on Google
What’s the point of having an amazing website if no one can find it? That’s where our SEO package comes in. For Rikkole, we:
- Conducted keyword research to identify what people in Lynden, WA, are searching for when they want to hire someone for balloons for a birthday party or corporate event (think: “balloon garland near me,” “shimmer wall rentals in Lynden,” or “birthday balloon installations WA”).
- Optimized her meta titles, descriptions, and images to improve her Google rankings.
- Created dedicated service pages targeting her local area to increase her chances of appearing in searches like “party rentals in Lynden, WA.”
- Added alt text to all of her images
When her ideal clients type these keywords into Google, they’ll find her website and be wowed before they even meet her!
Why Balloon Artists and Event Planners Should Work with Daydream Sites
At Daydream Sites, I focus on designing websites that help you stand out amongst your local competitors, help you rank higher on Google with proven SEO strategies, and help your business look as good online as it does in real life. My favorite websites to build are those for balloon stylists, party planners, event planners, and fun, creative small businesses. I LOVE building bright, colorful, fun websites that are packed with personality. I guarantee that with a Daydream Sites website, you WILL stand out in your industry and book more clients.
(I also designed some fun stickers with her branding- below)
Custom vs Templates
While Rikkole went for the custom website, SEO package, and full branding suite, I also offer fun, colorful Showit website templates. Everything is 100% customizable, from colors to fonts and images. Completely drag and drop- no code needed. Check out our template shop here!
Proven SEO Strategies
I’ve helped my clients rank higher on Google for their top keywords, driving more traffic to their websites and helping them book more clients. With my SEO package, you’re not just getting a pretty site—you’re getting a site that works in the background for you 24/7. Say you’re a balloon artist in Charleston. When someone types, “Charleston balloon artist”, I will help you be one of the top sites they see.
Expertise with the Showit Platform
I build websites on Showit, a user-friendly platform that allows you to easily update your content. Plus, it offers the creative freedom to design bold, eye-catching layouts like Rikkole’s. Showit is similiar to Wix and Squarespace, except it gives you more of that creative freedom that it takes to stand out in any saturated industry. It’s easy, affordable, and their chat support is an absolute dream.
Tips for Balloon Artists Ready to Elevate Their Business
If you’re thinking about investing in a new website, here are some tips to make the process as smooth (and fun!) as possible:
- Invest in Branding Photos
Nothing makes a website pop like professional photos of you and your work. It’s worth every penny! - Know Your Target Audience
Who do you want to attract? For Rikkole, it’s people planning birthdays, weddings, and other events in Lynden, WA. Your website should speak directly to your ideal clients. - Work with a Designer Who Gets You
Your website should feel like you. Whether you’re bold and colorful like Rikkole or prefer a softer, more elegant vibe, your designer should capture your personality in every detail.
Ready to Elevate Your Balloon Business?
If you’re a balloon artist, event planner, or party rental business owner, your website should be as incredible as the events you help create. At Daydream Sites, I’m here to help you stand out, look legit, and book more clients with a custom-designed website that not only looks good, but one that actually works for you.
Ready to make magic happen for your own business? Let’s chat and create a website that helps you take your business to the next level! Your dream website is just a click away! ✨
Come say hi on Instagram!
🩷Talk soon!
Kathryn
X