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The following is my opinion on if I felt WWD was worth the $1500 price tag. Side note: Since purchasing this course, I have also enrolled in her other courses, Passive Passion Project, CEO of Showit, and The Site Canvas Vault.
To read my Passive Passion Project Course review, click here.
I’ve been in the online game, working for myself since 2015. Long story short- it started with an Etsy shop that did over a million in sales in a little over two years. Absolutely insane. The excitement and adrenaline that carried us the first few years eventually wore off and I’d become severely anxious, depressed, overwhelmed, and a complete shell of myself. BUT I’m beyond grateful because it introduced me to this whole new world where you could work for yourself, work from home, and make really good money by being creative.
Despite what you are conditioned to believe growing up, you do not have to work for someone else, at the same company, for the rest of your life. You can buy your own health insurance and have savings accounts without having to work for a corporation. You also don’t have to go to school for something in particular to excel in that career path.
Unpopular option: you’re actually better off taking an online class like Becca’s than enrolling in web design courses at your local college. While helpful in some ways, college courses are primarily outdated and out of touch. Becca is the prime example. She dropped out of high school, had zero experience in web design or building an online business and she turned it into a six figure business in less than two years.
So my husband and I decided to walk away from our first business and really get our lives back. I discovered digital products and passive income and I built a mockup shop on Shopify (that still runs itself today).
I was starting all kinds of test businesses, dabbling in different platforms and different streams of income. Blogging, affiliate marketing, ebooks, Amazon affiliate, you name it. Hands down, my favorite part of each business was building the website and coming up with the branding. This turned into wanting to offer these things as a service. Here’s a breakdown on how I felt about each web design platform:
Like the rest of the world, I had some major time on my hands during the spring of 2020. My mockup shop was essentially running itself and I had decided I wanted to start a new business offering web design. I wasn’t 100% satisfied with any of the platforms I had used though.
Then comes Tiktok, Showit, and Becca Luna.
The SECOND I found Becca on Tiktok, I knew I had my answer. Until then, websites looked the same. Stale, static, templated….boring. Her websites were infused with personality, movement, and creativity. Each site looked so different from the next.
I learned she was building her sites on a platform called Showit. I had just heard of Showit for the first time a few weeks earlier on James Wedmore’s podcast featuring Elizabeth Mccravy (another Showit designer). PS I highly recommend listening to that episode.
So I took this as one of those whispers from the universe telling me which way to go. I paid for a subscription to Showit and got to work learning the platform and building my site. All the while, I was completely captivated by everything Becca posted. Not just her web design skills but her CONFIDENCE. I aspired to have an ounce of the confidence she had.
If you haven’t used Showit yet, get ready. Unlike other platforms, there is literally no limits to what you can do creatively. You can drag and drop anything, anywhere. There is a small learning curve in the begining, but once you have played around in Showit a few days, you realize how simple it is. Showit requires zero code but allows you to add code if you want further customization. You can literally crank out websites once you get the hang of it-I truly cannot say enough good things about Showit. And any question you have, you can message their support team and the nicest, most supportive humans are there to help. 10 out of 10, chef’s kiss for Showit.
If you are already an established web designer with processes in place that work and you’re happy with, you may find this course too surface level.
However, even if you are already an established web designer wanting to pull back the curtain on how another web designer is doing it-this is definitely for you.
As solid as this course is, I don’t think it’s for everyone.
“Too many lessons are just of her talking to the camera.”
The initial release of the course primarily consisted of videos of Becca talking to the camera. There were screen sharing lessons as well but I could see how someone might have that complaint.
BUT! She has since added more lessons. One of which, shows her screen as she creates a website in Showit, from scratch. In my opinion, this was the best lesson of the course. Seeing how it all comes together on the backend really helped me understand it on such a deeper level.
She has also said she plans on continuing to add modules as time goes on, which I’m really excited about.
I’ll also say this- Becca is super open and proactive with feedback. She will add content, whether that be to a course, a podcast, a Tiktok or IG video to address common questions.
“She didn’t go in depth on XYZ”
This course covers a LOT. But I can see how if you were looking for her to go super deep on one thing in particular, you might be left wanting more. If you’re wanting to know if she covers something or have questions about the course-DM or email her–Becca and her team are the most helpful, genuine people.
I honestly only had one complaint and this was partially my fault for not asking up front. Because most of her Tiktok’s were about making passive income from templates, I assumed the course would go into more detail about this. Becca DID have a lesson on it but it’s a quick overview-doesn’t go into depth.
BUT! I follow that by saying, once I took her Passive Passion Project Course (her template course released a few months later), I understood why template building/selling needed it’s own course. PPP is the most detailed, in depth course I have taken. It’s literally fail proof when you’re building your template shop because she shows you every miniscule step. And there are a LOT of steps. Click here to learn more about her template course, Passive Passion Project.
WWD is broken down into four main modules: Business, Design, Client, and Marketing. Since its’ initial release, she has since added a Bonus Trainings and Student Interviews module. You have access to the entire course once you purchase it and can go back and rewatch trainings at any time. Most modules include around 8 videos and often include a download of whatever she is teaching (ex. design questionaire, Canva branding template, etc).
I’ve broken down the modules here:
You can literally start your web design business so easily-you don’t need a degree in web design and you can come from working in an entirely different field. My favorite lesson in this module was Packages & Pricing. I had NO idea where to start with pricing and she not only breaks it down, but leaves you feeling so much more confident.
Like I mentioned earlier, the Desigining a Custom Site was by far my favorite lesson in the entire course. Watch her take a completely white screen and turn it into this insanely badass website. She makes you realize how easy it actually is to build a website. She builds it in Showit so if you use Squarespace, Wix, etc, the concept will be the same, but you will obviously go about it differently.
She gives you SIX application examples that you can copy and paste into your website and tells you her favorite platform for embedding the application into your website. This was SO much easier than I thought and you are able to take her application and customize it to your needs.
From there, she walks you through every step, IN DETAIL of how she interacts with potential clients and how she lands them. Voice notes on Instagram? Such a good idea to personalize your conversation with someone and let them hear your voice and your emotion instead of reading text in an email.
I have already found that if I talk to someone on the phone or meet them in person, I’ve landed the job 100% of the time. If we communicate strictly through email, they tend to go MIA.
If the thought of a phone call scares you, I have the absolute WORST social anxiety in the world. I HATE talking on the phone and would so much rather run my business strictly through email. When I’m on the phone, my heart feels like it is beating out of my chest and I feel like I have the hardest time articulating what I want to say. However… It has gotten a little easier each time and I feel more and more confident with each new client. So there’s that.
Becca gives you her exact onboarding email and “get prepped” email, telling clients what their next steps are and how to welcome them into your world. Another time-saver and confidence booster. Of course, you can customize this exactly how you’d like but it’s a great template to start from.
Since I had never designed a site for a client before, I had no idea what the process was. Do I build the entire site and sent it to them to see what they think? Do I sent them previews at each little step? The Design Process sections walks you through every step in in her process. She uses Asana and gives you (of course) her exact Asana templates- I honestly haven’t dug into this yet. I feel like I wanted to focus on the basics with my first clients before I am trying to learn Asana at the same time. So I will be going back to this section in the near future to streamline my process even more. I can see how using this is SO much more efficient than digging through emails to try to find a piece of content your client sent two weeks ago. Especially, if you have multiple clients at once, this process feels sooooo much more organized and streamlined. This section is Becca sharing her screen in Asana– honestly, now I’m wondering why I haven’t done this yet. She makes it so simple.
The Client Module ends with how to offboard a client and she gives you her offboard email. This was another example of you don’t know what you dont know. Didn’t think offboarding had to be some official thing, but after working with multiple clients, if there is no clear end to the project, it will drag on way longer than it should. The site will be launched for weeks and you will still have a trickle of questions that continue to come in. I would end up feeling like I was working for free and a little resentment was begining to form. So this section really helped show me how to end the project and give the client everything they need to go forward with their site.
This woman went from 0 to a six figure web design business in less than two years (was it 1 year?! You can fact check me here) without spending a DIME in marketing. She covers all the major social media platforms and shows you what she uses for her email list-and HOW to build an email list.
Becca has mentioned that this is not a static course-she wants to continually add sections and add value. Since the course’s initial launch, she added “How to Launch a Day Rate” and “How to Design a Logo in Canva”. I was super interested in how she did her VIP days and created a whole freaking brand and website in one day-she breaks it down in this training and once again, makes it look so easy and attainable.
No explanation needed here. She posts videos interviewing her students and seeing how their business is doing, what their challeneges are, etc. I LOVE this. I think one of the most inspiring things to me is hearing other people’s success stories. Just seeing someone start from scratch, go through her course, and come out with a business that provides such a great quality of life for them is so motivating.
If you pay in full, WWD costs $1500. You also have the option to make six payments of $297. Yes, it’s a big investment, but you can make MORE than your money back on your first website. Also, when you think of it as $1500 for a completely new career path that is highly in demand, it’s a no brainer.
This course is a no brainer from someone starting a web design business, particularly on Showit. Most of the lessons and concepts can be applied no matter what website builder you are using, but the video of her building a site is obviously being built in her native platform on Showit. While she teaches you the technical side of website building, I got just as much value from the confidence I gained from taking this course. She literally gives you her exact process, the exact emails she sends, her exact templates… there is no room for doubting yourself and overthinking. Something I am very guilt of. I’m also a perfectionist and will waste so much time doing and redoing things. Watching Becca work has completely changed the way I approach things. She shows you how simple the entire process really is.
This course is your web design business in a box. People often underestimate how much time it takes to build a business. The saying “you don’t know what you don’t know” is so prevalent, as you are having to research every tiny step along the way, leaving you with a bunch of puzzle pieces of information you are trying to fit together. This eliminates all of that.
You can binge the course in a weekend or break it down in bite sized chunks while working a 9-5. Having an exact blueprint and roadmap from someone who is doing what you want to be doing is priceless. I am so grateful for Becca and truly believe she has changed the course of my life. Not only do I get to be creative for a living, but I am helping other business owners and it has given me such a deep purpose. I also never dreamed of charging thousands of dollars for my work. This alone has given me so much freedom in my life and CONFIDENCE.
If you have questions you want to ask me about the course, you can email me or shoot me a DM over on Instagram.
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